One of the biggest mistakes I see businesses make when it comes to their social media is thinking that they don’t need a strategy.
Often, this is actually due to the fact that a lot of people aren’t aware that social media can be strategic. Choosing what to post on platforms, which tactics to use, what channels to post on at all should all be part of connecting everything you do on social to your wider business goal.
The ease of posting to social media channels means people often begin posting before they have a plan — and they never stop to create one. This means many businesses spend months — or years — posting without a clear purpose.
To me, that’s a bit like trying to walk to Perth without ever consulting a map.
Whatever your business size, a strategy is essential. Smaller business have fewer resources; so it’s even more important to have a strategy so that their time and energy isn’t wasted, while medium and large businesses don’t want to waste a cent of their marketing budgets.
I recently designed a social media strategy for a client who had been around nearly a decade before looking at getting a social media strategy. No, it’s never too late!
