[PODCAST] What Are the Essential Ingredients for a Social Media Strategy?

beaney
1 min readFeb 2, 2017

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PODCAST social media strategy

How do you design a social media strategy that works? How do you know that you’re measuring what works for your business? And how do you execute that strategy?

Chatting to HollyG from Tourism Upgrade, I spoke about the essential ingredients for designing a social media strategy — leveraging your businesses’ unique culture, community and business goals.

Listen the episode where I talk all things social media strategy below and subscribe to Tourism Upgrade on iTunes here. Enjoy!

LISTEN HERE:

Tourism Upgrade

Welcome to episode 77 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G and today we will be discussing designing a social media strategy for tourism. I have with me on the other end of the Skype a digital media specialist, Rachel Beaney. Welcome, Rachel.

Check out the full transcript on Holly’s site here.

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beaney
beaney

Written by beaney

Freelance Digital and Social Media Specialist. Lover of clay animation, future tech and dogs. You can read more of her work at rachelbeaney.com

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