How to Find Breaking News and Content for Your Social Channels

An effective social media content strategy usually have multiple kinds of content, combining together to tell a rich brand story. This often balances high-quality pre-planned content and content from other websites, like breaking news or opinions. Creating pre-planned content is usually based on reflecting a brand’s values in specific content pillars, or creating content to assist an audience down a customer journey.

But how do you find content from other websites which is relevant for your brand, especially if you’ve got a niche business? It can take a long time to find the right content for your social channels. In this post we break down the processes to help you work more effectively.

Let’s jump into a few of the DIY tactics you can use to find great content for your social channels without using expensive software.

How to Find Breaking News and Content for Your Social Channels

Google Your Industry

Once you’ve got a list of competitors or industry news sources that your audience is likely to find, you can subscribe to their blogs or social channels using the methods we’ll outline below. Either way, having these as a reference point is essential to help you find more content, because you’ll use those as a launchpad to find others.

Facebook Recommendations

Open those babies in a new tab. Then, do the same thing to find the pages related to that page. You’ll find Facebook Pages of other industry bodies or competitors. From there, check out what content they are posting. Are there any awesome sources you could be subscribing to?

Twitter Search

From the search function, finding ‘top posts’ is a great way to define which posts are most effective. Create a Twitter list to follow just your industry peers or industry bodies in order to find the most relevant content faster.

Know Your Hashtags

Pro Tip: You might want to set up a social media listening station using a tool like Hootsuite to monitor this all from one place.

Piggyback off your competitors

Related: The Free Tools To Help You Choose The Right Instagram Hashtags

Subscribe To Blogs

My little life hack is to sort these publications into categories which are most likely to have relevant news. It might take a few weeks of assessing which websites yield the best content for your audience, but once you’ve assessed the best sources, if you’re short on time, having a shortlist of the five websites which likely have the most relevant stories is a lifesaver, compared to trying to wade through a hundred.

Of course, having the other sites are helpful, too, because a variety of sources is great (but let’s be honest — we don’t always have time to review that many blogs each week!)

Google Alerts

Keep an eye on these alerts because you might come across a great publication that doesn’t update as regularly as others which can be added to your RSS reader or Twitter list.

Related: How To: Come up with Ideas for the Perfect Blog Post for Your Audience

LinkedIn Follow

Related: 6 Ideas for LinkedIn to Boost Your Online Reputation

Reddit subreddits


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Freelance Digital and Social Media Specialist. Lover of clay animation, future tech and dogs. You can read more of her work at