Social media is a constantly changing industry. Not only does the technology change with the rise of new platforms and features, but culture changes over time too (I’m looking at you, hashtags). It’s always valuable to check out the latest research on how people use social media, because that changes…

When we think about goals with social media marketing, often we think about a couple of very specific metrics: followers, reach, traffic, sales. And while these are all useful metrics for many businesses, some businesses aren’t looking to work on those areas of their business. Today, I’m going to share…

There’s nothing worse than feeling like you’ve got a social media post to write, but you’re coming up blank. The more you think about it, the more pressure you feel under, the fewer ideas you have. “Haven’t I written about everything ever?!” you lament. Yep, I’ve totally been there. But…

I’m a big fan of the three R’s: reduce, reuse, recycle. I believe that we don’t just we don’t just need to do this with the objects in our life, but we can do it with our digital creations, too. …

Advertising on Linked In is easily double the price of running ads on Facebook… and enough for any lady to feel a little faint and break out the smelling salts. It’s easy to be intimidated by the high costs and think “is it really worth it?”.

We often focus on our own content marketing efforts, but another effective way to build your brand online is through being mentioned on other people’s websites and blogs. But that doesn’t happen on its own: it’s through blogger outreach or collaborations. …

An effective social media content strategy usually have multiple kinds of content, combining together to tell a rich brand story. This often balances high-quality pre-planned content and content from other websites, like breaking news or opinions. …

When your business is B2B, the social network you can’t overlook is LinkedIn. …